Writing about complex subjects is never easy — especially when you’re doing it for a general audience who are, in all likelihood, unfamiliar with the subject matter. Get too technical and you’ll lose the reader’s attention; get too basic and you end up being unable to paint the reader a complete picture.
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In grammar, the “voice” of a verb determines whether the subject of the sentence acts as the agent carrying out the action or is the recipient of the action. The voice is called “active” when the subject performs the action; it’s “passive” when the subject is the object of the action.
Sometimes, you want readers to learn everything they can want to know about a subject from a single article alone. Other times, you want to generate a response: you want them to ask questions, you want them to challenge your opinions, you want them to discuss it with their friends and so on.