20
02.10
6:21
When you peruse the web for writing advice, you’ll see people recommending that you try to write in a more personal tone. It’s a good suggestion to heed, too, since it leads to a richer and deeper relationship with the reader.
13
01.10
8:19
To effectively convince many readers of the validity of your main thesis, you will need to demonstrate objectivity in your writing. This is especially true of audiences who are averse to your position to begin with – any hint of subjectivity can give them the ammunition they need to immediately shoot it down.