How To Tailor You Writing To Serve Skimmers And Skeptics

In an ideal world, everyone who reads the stuff you write will go through it arduously.  They’ll start it with an open mind, consider your ideas and even let you slide a couple of times if you failed to use a grammar check software.

Defining The Audience You’re Writing For

Amateurs write for a general audience.  Smart writers know better.   Most pieces of writing that you’ll need to put together are likely to appeal towards a very specific subsection of readers.  As such, you will need to write it directly for them.


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