You have an idea for a blog post that’s perfect for the subject matter of the website you’re writing for. The idea is so good, in fact, that you don’t want to rush writing the piece like you normally do. Instead, you want to take your time to ensure you get as much mileage as you can out of this.
Entries Tagged as 'web writing'
When writing for e-commerce websites, several unique considerations apply. If you’re a big enough brand that people will visit your site for buying specific items, then you can tailor on-page copy to focus on conversions rather than SEO. However, if you’re an e-commerce site trying to get individual product pages to rank, then on-page SEO copywriting should be just as big a consideration as your copy’s actual conversion rates. And if you’re writing for SEO in 2012, you’ll have heard about LSI (Latent Semantic Indexing), the new algorithm the engines have been using to filter legitimate web copy with crappy hack jobs.
If you’re starting an e-commerce website and struggling what kind of information to fill each individual product page with, this guide should give you an idea of what sections you can include. Few customers are easily swayed by just a picture of a product, its price and ordering details, after all — content can help sell the undecided.