13
05.10
9:14
Is your writing scan-friendly? We don’t mean writing that can be read by document scanner. Instead, we’re talking about ones that people can glance at quickly, all while still being able to understand your primary ideas.
15
02.10
6:18
Keywords are among the most essential components of web writing. Not only are they great for search engines, they’re also a powerful way of driving your point to your readers and influencing their succeeding actions (yes, keywords are heavily used by direct sales copy too).
23
10.09
9:39
While most people immediately think of blogs when talking about writing for the web, there are actually many options for writers to wax their skills online. If you’ve noticed, most of the web is still made up text – piles upon piles of them.
16
10.09
12:22
How different is web writing from traditional media? As much as it might make sense for writing to be the same on any medium, it just doesn’t work that way. After all, both formats typically have different audiences, each bringing their own set of expectations.