Copywriting For E-Commerce Websites In 2012
When writing for e-commerce websites, several unique considerations apply. If you’re a big enough brand that people will visit your site for buying specific items, then you can tailor on-page copy to focus on conversions rather than SEO. However, if you’re an e-commerce site trying to get individual product pages to rank, then on-page SEO copywriting should be just as big a consideration as your copy’s actual conversion rates. And if you’re writing for SEO in 2012, you’ll have heard about LSI (Latent Semantic Indexing), the new algorithm the engines have been using to filter legitimate web copy with crappy hack jobs.