When writing for e-commerce websites, several unique considerations apply. If you’re a big enough brand that people will visit your site for buying specific items, then you can tailor on-page copy to focus on conversions rather than SEO. However, if you’re an e-commerce site trying to get individual product pages to rank, then on-page SEO copywriting should be just as big a consideration as your copy’s actual conversion rates. And if you’re writing for SEO in 2012, you’ll have heard about LSI (Latent Semantic Indexing), the new algorithm the engines have been using to filter legitimate web copy with crappy hack jobs.
Entries Tagged as 'online writing'
Is your writing scan-friendly? We don’t mean writing that can be read by document scanner. Instead, we’re talking about ones that people can glance at quickly, all while still being able to understand your primary ideas.
Keywords are among the most essential components of web writing. Not only are they great for search engines, they’re also a powerful way of driving your point to your readers and influencing their succeeding actions (yes, keywords are heavily used by direct sales copy too).