How To Write A Winning Pitch
Ever wrote a pitch to try to get a job? If you’ve spent any amount of time answering ads for freelancing positions, you’ve probably sent a good number of job pitches to prospective employers.
Email is a highly-preferred form of making pitches, nowadays, as it puts no pressure on the recepient to respond immediately. This gives them the benefit of being able to review proposals at their own pace, allowing them to scrutinize each one conveniently.
Because of the level of attention they can give to every pitch made, it’s crucial that you write your proposals in a clear and professional manner. More than that, you’ll have to write it so that it successfully makes the sale.
The simple truth: most people responding to freelancing jobs do it poorly. From copy-pasting canned replies to vague pitches that don’t even make a serious attempt at landing the job, everyone I’ve talked to who has advertised for freelancing work has seen similar problems.
If you’re serious about landing a freelancing gig, then treat your pitch seriously. That means, demonstrating that you understand the project, then selling yourself as the best choice for it. How do you do it?
- Summarize what you understand about the project to demonstrate your familiarity with it.
- Detail your relevant skills and experience in bulleted form to ensure every item is easily read.
- Give them a reason why you’re the best fit for the job.
- Make sure your pitch looks professional – use fitting words and run it through a grammar software to correct writing mistakes.