How To Write Your Website’s Homepage
A website’s homepage is, arguably, its most valuable online real estate. Given that most people will type in your URL and land there, it’s the one page in your entire site map that can make the most profound impact in your bottom line.
That’s why writing the content on your homepage is such an important undertaking. For the most part, any first impressions that readers will end up keeping with depend on it.
When writing your website’ s homepage, always keep the following things in mind:
- Use customer-focused language. If the customer can’t relate to the material, then you’ll lose them. Make sure that doesn’t happen by using language that your target audience is likely to use themselves.
- Don’t be redundant. Too many homepage content simply parrot things that the user can find somewhere else on the page. For instance, you have a menu right on top with a link to the FAQ, yet you spend another paragraph of content on the main body simply directing readers to the same link. It’s a waste of both space and the reader’s time.
- Avoid imperative language unless you’re directing the reader to a mandatory task. If a user needs to enter their zip code in order to access the rest of the site, then that’s fine. Otherwise, steer clear of bossy-sounding imperative statements.
- Spell out abbreviations, acronyms and other potential avenues for misunderstanding the first time you use them. Make sure you write the complete term then follow it with the shortened version inside a parentheses. Doing so ensures the reader know what the shortened version means (or has a way of knowing) if they encounter it again elsewhere on the page.