How To Write A Marketing Article That Adds Value
Looking up information on the web can be a frustrating experience. Even for experienced researchers, it can be a challenge to identify useful content amidst a pool of advertorials and promotional materials disguised as helpful text. While there’s obviously nothing wrong with trying to make a buck, the web has literally become a cesspool of misleading information for it.
Want to create material for your business that can actually help elucidate people when they want to find out information? Here are a few things you can do:
1. Don’t mislead readers. Enough of pairing titles that say one thing and articles that do another. If you write an article about “How To Write In French In Ten Easy Steps,” don’t give me a piece that does nothing but list ten features of your writing language product. That’s just lame.
2. Focus on helpful articles that talk about some aspect of your product or your niche category. If you want to write articles that provide helpful information (as opposed to just selling), produce ones that either puts a spotlight on one aspect of your product or tackles your category. Doing so allows you to a piece that informs readers, all while extolling some aspect of your product. It’s a win-win.
Not sure what types of materials can do that? Here are a few ideas:
1. Problem-solving articles. If your product can be used to solve a particular concern, you can write that up in the form of a how-to or list article. When trying to promote an energy drink, for instance, you can include it as part of a “How To Be More Energetic For Finals Week,” listing the energy drink as a suggestion, alongside other ways you can boost your vigor (such as proper diet, some quick exercises, meditation and more).
2. Tips and techniques. You can write an entire article focusing on tips and techniques for using your product. When Microsoft creates a piece about “Excel Tips For Accountants” filled with information that bookkeepers can find of value, that’s almost certain to end being very popular. It might even persuade several accountant using Open Office to make the switch instead.
3. Articles on your niche. You can write general articles about your niche, inserting your product as part of the bigger picture. While the piece, of course, cannot focus solely on the item you want to sell, the mention does put it in the reader’s consciousness.