All About White Papers
Originally, white paper is a term used to refer to official government documents, ensuring they are authoritative and informative in nature. Today, the name has been extended for many other applications. In fact, it has become a popular marketing tool for companies who use them to show how a certain information, product or solution will help fulfill clients’ specific requirements.
How long should a white paper be? According to experts, the maximum length of white paper should be 12 pages. Any more than that and you end up with something that prospective customers may hesitate reading. Most white papers today sit between four to eight pages.
Sway The Decision Makers
The main purpose of a white paper is to influence the decision makers. When a business is trying to decide whether a particular solution is what they need to fix existing problems, white papers can be used to persuade them. Containing concise and objective information about the products, they’re a great way to help fill in the blanks.
Writing A White Paper
White papers share many similarities with other types of research papers. In fact, you can write it the same way, as long as you follow standard conventions and use a powerful grammar and writing software.
You begin by clarifying the main thesis, supplement it with objective evidence and close it by offering a conclusion. Make sure you offer solutions to any questions that pop up around the subject.