Creative Nonfiction: What It Is
The word “creative” always tends to confuse people. To put it simply, the word is just too broad to have any direct meaning, especially when applied to a genre like creative nonfiction.
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The word “creative” always tends to confuse people. To put it simply, the word is just too broad to have any direct meaning, especially when applied to a genre like creative nonfiction.
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Helping the reader form a mental picture of your writing is easily accomplished with anchoring. By that, we mean linking every scene or idea with an image they can create in their minds.
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Most people don’t bother about adding creative touches to business writing. It makes perfect sense too. Most people who read stuff for business put a premium on clarity and conciseness, rather than elegance and flair.
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Sales letters, in many ways, are a subset of persuasive writing. You are trying to prod the reader into taking a very specific action, after all. For that reason, many effective sales letters are often produced with the application of persuasive writing principles.