You spent the last four or so years in college, writing papers that conform to academic composition standards. Fresh out of school, you enter the workplace and, all of a sudden, the way you write gets cold stares at best. You need to write a whole other way if you want to be an effective communicator. What kinds of changes should you expect when writing for business?
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Want to write emails that hypnotize recipients into submitting to your will? Umm, I don’t think that’s really possible. However, you could employ proven persuasive techniques to help your emails (and, let’s face it, everything you write) make a more compelling case every time.
Most people write boring cover letters. Which is unfortunate, considering cover letters make for one of the most important ways to make a good first impression on a potential employer.