23
11.11
12:11
A myth that’s grown prevalent in modern writing circles is that you need to use short paragraphs for sales letters. While I do appreciate the many virtues of the short paragraph (e.g. it’s easy to read, it’s less daunting to begin), it isn’t really the case.
02
11.11
6:55
Over the last few years, white papers have emerged as a standard communication medium for conveying in-depth information about products and services to key decision makers. It’s especially useful for organizations shopping for solutions to existing gaps in their operations.
17
10.11
4:51
When you write sales copy, it’s very important to make a distinction between features and benefits. The former tells the reader what the product is about; the latter tells them what they’ll get out of it. And for sales copy to be effective, you want to focus your material on the subject’s benefits, rather than its features.
27
09.11
8:01
As with any industry, press releases are common in the music business, too. Similarly, your target audience should be the people who will be covering the industry. In your case, it would be entertainment editors and reports, music magazines, radio stations and similar interested parties.
22
09.11
7:03
Press releases have been around for a long time. And the format has remained standard throughout most of that. If you’re writing a press release, following that same format will increase your chances of your “news” being picked up by one or more publications.