28

03.12

6:04

How To Minimize Jargon In Technical Writing

Jargon is, for all intents and purposes, unavoidable in technical writing. At some point, you’re going to have to use a technical term, no matter how hard you try to keep the language simple. That doesn’t mean you just throw your hands up and allow your technical documents to turn into an impossible-to-read mess of strange words, though. Instead, you work to minimize it.  

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Posted by Author Name in business writing / Comments Off

10

03.12

5:14

Getting Your Sales Letter Off To A Good Start

Used in advertising since the 1800s, sales letters have proven to be among the most enduring forms of marketing. Not only that, they’ve remained highly effective after all that time and continue to be play an important role to this day.  

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05

03.12

2:56

So, You Want To Be A Copywriter?

Writing advertising copy might look simpler than conventional forms of writing. It just looks that way, though. In fact, with a limited amount of space to make your pitch and a persuasive intent, it may prove one of the hardest to master. You don’t just need to be a good writer to have success in copywriting — you need to learn how to generate interest, change minds, motivate prospects and, finally, push the sale to completion.  

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