01
02.10
2:54
Writing a business email? Most people compose their emails on a whim, whipping up correspondences without much thought behind it. That’s the first thing you have to steer clear of – focus your attention and concentration on your emails, making sure that you give them the same level of care as you would when crafting a formal letter.
27
11.09
6:03
Want to write the worst sales letter ever? Follow this advice and kill your copy before it even gets read.
24
11.09
10:48
Writing for business audiences is very different when compared to writing for people in other fields. This is especially true when the style is set side by side against academic disciplines such as the humanities and social sciences.
18
11.09
11:49
When you’re assisting customers, whether as a tech support worker or a hands-on business owner, it’s important to develop the skill of “phrasing things carefully.” Too many professional relationships have been severed as a result of poorly-worded correspondence (and we don’t mean the kind that a grammar checker can fix), making the ability to communicate in a tactful yet effective manner a mandatory tool in your arsenal.
13
11.09
10:00
Most press releases tend to be written for journalists, reporters and other members of the press. It’s a “press” release, after all. However, with the proliferation of a growing number of distribution channels for all sorts of information, traditional press releases are beginning to take a backseat to ones that are geared for a wider audience.