How To Write A Marketing Article That Adds Value

Looking up information on the web can be a frustrating experience. Even for experienced researchers, it can be a challenge to identify useful content amidst a pool of advertorials and promotional materials disguised as helpful text. While there’s obviously nothing wrong with trying to make a buck, the web has literally become a cesspool of misleading information for it.

How To Give Your Business Emails The Attention They Deserve

Writing a business email?  Most people compose their emails on a whim, whipping up correspondences without much thought behind it.  That’s the first thing you have to steer clear of – focus your attention and concentration on your emails, making sure that you give them the same level of care as you would when crafting a formal letter.

How To Commit Copywriting Suicide

Want to write the worst sales letter ever?  Follow this advice and kill your copy before it even gets read.

Business Writing Is Different

Writing for business audiences is very different when compared to writing for people in other fields.  This is especially true when the style is set side by side against academic disciplines such as the humanities and social sciences.

Emails To Customers: Exercising Tact

When you’re assisting customers, whether as a tech support worker or a hands-on business owner, it’s important to develop the skill of “phrasing things carefully.”  Too many professional relationships have been severed as a result of poorly-worded correspondence (and we don’t mean the kind that a grammar checker can fix), making the ability to communicate in a tactful yet effective manner a mandatory tool in your arsenal.

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