17
06.10
10:22
Sales letters, in many ways, are a subset of persuasive writing. You are trying to prod the reader into taking a very specific action, after all. For that reason, many effective sales letters are often produced with the application of persuasive writing principles.
27
11.09
6:03
Want to write the worst sales letter ever? Follow this advice and kill your copy before it even gets read.
02
09.09
9:39
Still confused about what makes an effective sales letter? If you’ve been trying to write one, best get yourself up to speed. A poorly-done sales copy is a one-way ticket to blowing all of your marketing dollars (or your clients’, whichever the case may be).