23
11.11
12:11
A myth that’s grown prevalent in modern writing circles is that you need to use short paragraphs for sales letters. While I do appreciate the many virtues of the short paragraph (e.g. it’s easy to read, it’s less daunting to begin), it isn’t really the case.
17
06.10
10:22
Sales letters, in many ways, are a subset of persuasive writing. You are trying to prod the reader into taking a very specific action, after all. For that reason, many effective sales letters are often produced with the application of persuasive writing principles.
27
11.09
6:03
Want to write the worst sales letter ever? Follow this advice and kill your copy before it even gets read.
12
11.09
8:00
When you are busy playing Halo online and your girlfriend calls, do you ignore the phone and keep playing? Or, do you expose yourself to slaughter choosing to answer it?
02
09.09
9:39
Still confused about what makes an effective sales letter? If you’ve been trying to write one, best get yourself up to speed. A poorly-done sales copy is a one-way ticket to blowing all of your marketing dollars (or your clients’, whichever the case may be).