An effective press release gets a publication’s attention, consequently compelling them to write about your product or service. With that result in mind, what are things you need to do to improve the chances of your press release getting positive coverage?
Entries Tagged as 'press release'
Press releases have been around for a long time. And the format has remained standard throughout most of that. If you’re writing a press release, following that same format will increase your chances of your “news” being picked up by one or more publications.