Dividing Your Paragraphs For Clarity

Beginning a new paragraph signals to readers that you are on your way to presenting a new thought. However, you need to make sure that each paragraph performs its job of imparting your ideas clearly, on its way to supporting any arguments you put forward.

The Purpose Of Paragraphs

Copywriting legend Joe Sugarman had something very interesting thing to say about the purpose of each paragraph he writes.  According to him, each one is written to get you to read the next paragraph.  As simple as that.


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