How To Come Up With Newsletter Headlines

Headlines aren’t just important for large-circulation publications.  Even newsletters and other small publications can find them useful if you want to draw readers attention to specific stories.

How To Write A Compelling Title

If you want an article, a story or any piece of published material you’ve written to attract more eyeballs, you need to create a compelling title.   One, in particular, that will draw readers in due to some special quality it possesses.

How To Present Your Headlines And Subheadings

There are many strategies you can take when composing your headlines and subheadings, from asking provocative questions to making a direct announcement.  That’s not what this is about.  Instead, this post is about approaches you should take when presenting those headlines.

Clever Wordplay In Titles: Getting The Reader To Dig In

When writing titles, there are usually two ways to go.  The first is to go at it directly, describing what the text is about.  The second is to be creative, inserting some clever wordplay to produce a playful beginning to the writing.


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