22
12.11
11:16
If you want to have a career in copywriting, you have to cultivate your selling skills as much as your writing abilities. All copywriting is about selling. Regardless of what type of copy you’re making, be it a press release, a sales letter or a promotional material, the goal is the same: you want to sell the reader on the merits of the product or service you’re writing about.
21
04.10
8:11
SEO copywriting can be confusing, with one guy telling you one thing and someone else telling you another. Despite the conflicting advice, there are at least five elements that appear to show up on most everyone’s radar when talking about optimizing your web content for SEO purposes.
27
11.09
6:03
Want to write the worst sales letter ever? Follow this advice and kill your copy before it even gets read.
12
11.09
8:00
When you are busy playing Halo online and your girlfriend calls, do you ignore the phone and keep playing? Or, do you expose yourself to slaughter choosing to answer it?