How To Apply Persuasive Writing Principles To Your Sales Letters
Sales letters, in many ways, are a subset of persuasive writing. You are trying to prod the reader into taking a very specific action, after all. For that reason, many effective sales letters are often produced with the application of persuasive writing principles.
Have a strategy going in. Don’t just sit down and write from the seat of your pants. Selling requires more work before you write than he actual writing. Define who your audience is, what problems they have that your product can solve and how you’re going to communicate that in the most effective way possible.
Establish credibility. Persuasion requires that your audience respect your opinion. If they don’t, no one will pay attention. More than writing well with the help of your favorite grammar software, you’ll need to show them that you understand their problems and that you’re qualified to offer the solution.
Talk to your audience. Knowing your audience means being able to speak in their language. Show them you’re coming from the same place with your choice of words and phrases.
Always back up your claims. If you claim something, back it up with evidence. Your opinion doesn’t matter. Prospects want cold, hard proof if they’re going to trust you. Give it to them.